Evolution, not revolution
The great majority of decision makers in the field of marketing expect a significant move in the structure of communication expenditures within the next 6-8 years; however, according to seventy percent, the changes that go with digitalization gathering ground will manifest themselves within a period as short as two years.
In a joint research with TNS Hungary, Omnicom Media Group inquired about the opinion of more than one hundred profes-sionals as well as 500 consumers.
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