Omnicom Media Group participated as inclusive sponsor in a research developed among 8-14 years old children. The kids’ relationships, consuming habits, roll/influence in the family shopping, spare-time-spending costumes, furthermore their media consumption and the way they are related to communication were analyzed by means of a sample of 2.000 under aged. The project organized by Szonda Ipsos research institute was supported by Omnicom Media Group and the National Radio and Television Commission as well.

Earlier this year Omnicom said it hadn’t seen signs of an ad cutback, and it looks as it if made it through the first three months without seeing any. It’s Q1 report looks to be in line with analyst expectations: EPS of 65 cents (vs. 62 cent consensus) and revenues of $3.2 billion (vs. $3.12 expectations). It’s a bare-bones release without much color or breakout of segments, so we’ll check back in after the earnings call.

It was one year ago that Research Forum (RF) was established by Media Agencies’ Research Managers of MAKSZ (The Association of Advertising Agencies in Hungary).

Researc Forum gives advice for Managing Directors of Media Agencies Board and provides opportunity for Research Institutes working for Agencies to consult in research questions with.

From 1st January OmnicomMediaGroup contracted to gIA to offer a more holistic service for its partners.

Gemius ipsos audience (gIA) is a real-time internet panel based research amended with a cookie panel of Szonda Ipsos and Gemius Hungary, which provides monthly data of internet usage.

After the partnership with Juventus, OmnicomMediaGroup chose a new radio partner for its local radio campaigns. In the restricted tender Omnicom chose from two applications the winner offer.

The biggest Companies took part in collecting clothes and games for Pető Institute. The campaign started at 14th December. „Christmas houses” were built up in schools and kindergartens in Budapest, where people could leave clothes and games brought from their home.

OmnicomMediaGroup played an outstanding role to insure the conditions for the campaign with other sponsors and partner companies.

Social-networking sites are the most common in the age group of 15-29 followed by Chat programs and Wikipedia, according to the study made by OmnicomMediaGroup. The online research was made in June with the aim of studying web2.0 sites and services.